Project Description

The world is in a close relationship of codependence, where the sale of products and services, but also marketing, are closely linked. An efficient sale is based on a correct marketing, which is not based on an exact definition but which can be streamlined through several easy tricks. Even architectural models require such strategies, both in terms of sales, but also from the perspective of the strong impact that marketing can have.

The model is presented to potential buyers in real estate fairs, where they can choose the block they want to live in, and see what utilities they have in the immediate neighborhood. The layout is illuminated with LEDs, and is protected with an anti-dust plexiglass cover.